With the rise and proliferation of User Experience (UX) or Experience Design (XD) as a practice and profession, people have come to a nodding understanding of what it is, what it's for, and what it requires. The problem is that many of them are wrong.
We'll discuss present perceptions of Experience Design and examine its roots in Human Centrism. It is these roots that differentiates it from other approaches and design professions and schools of thought. These same roots, and the value they provide, need to be understood because they are inextricably tied to the methods we employ, how we gather actionable insights, and how we achieve meaningful innovation.
Human Centrism, like the mythological Antaeus, has very specific requirements for bringing it's power to bear. We'll talk about those requirements and the rewards of meeting them.
Learn about the requirements of a Human Centric approach to Design and Software Development, and how the effort only yields rewards with investment.